LEGO

Creative Consultant

Working in LEGO’s Global Social Studio and Always On Content Group to produce campaign, always-on and real-time reactive content for their hugely popular social channels. LEGO is the most reputable brand in the world and I was challenged to elevate not only their social output through designing assets first-hand, but to also set creative direction for global social channels. This meant creating and presenting a series of playbooks to set the standards for visuals and best practice for LEGO’s social output, as well as guidance for some of their biggest ever campaigns and product launches.
  • Creative direction
  • Project management
  • Campaign content
  • Always-on and real-time reactive assets
  • Art direction
  • Social strategy
  • Motion graphics
  • Video editing

Working in LEGO’s Global Social Studio and Always On Content Group to produce campaign, always-on and real-time reactive content for their hugely popular social channels. LEGO is the most reputable brand in the world and I was challenged to elevate not only their social output through designing assets first-hand, but to also set creative direction for global social channels. This meant creating and presenting a series of playbooks to set the standards for visuals and best practice for LEGO’s social output, as well as guidance for some of their biggest ever campaigns and product launches.